Nice to meet you, I’m Inês. Explore my work, and let’s connect!
I have over 5 years of experience designing cross-platform for the web (desktop, mobile and tablet), apps (both for iOS and Android) and digital communication channels. I am also proficient in working with and creating design systems - from components to modules and templates. In addition, in addition to creating user interfaces, I am also experienced in conducting user research, user testing and building prototypes.
My Skills
User Research
Getting valuable insights into customer behaviour, preferences, and pain points to guide data-driven decisions, enhancing product usability and satisfaction using interviews, surveys, usability testing, … tailored to your business goals.
Prototyping
Creating full-functioning prototypes for testing, handoff and usability testing with users.
User Interface
Design services that blend aesthetics and functionality to enhance user experience and increase engagement and conversion, from wireframing to high fidelity prototypes.
User Testing
Conducting different types of product testing such as usability testing, A/B testing, Tree testing, Unmoderated testing, Card sorting, Surveys, …
Design Systems
Creating, building and documenting components, modules, patterns and templates for design systems, taking into account not only states but also variants like dark mode and differences between operating systems and devices..
Analysis and Iterations
Analyzing digital experience results from analytics dashboards to discover and tackle opportunity points of improvement.
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Product Design
Product Design is my day to day job, which I'm very passionate about. I love creating new digital solutions from UX research to UI ideation. I have experience with desk research, Heuristic Assessments, Mind Maps, Color, Typography and Iconography, User Flows, Lo-Fi and H-Fi Wireframes, and other fun things!
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Coding
I also have some front end development projects. I have worked with HTML, CSS, JavaScript, Bootstrap, React, Git, ... Combining design and making it come to life through coding is always great!
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Writing
Lately, my writing is very design-focused since I use it as a vehicle to also learn about the things that spark my interest. I've also written about topics such as productivity and sustainability.
About Me
I'm an experienced product designer with 5 years of experience within the e-commerce industry.
Experience with designing for desktop, iOS and Android, creating and maintaining design systems, and end-to-end experiences, taking into account research pieces with desk research and user testing and prototyping to AB testing and results’ analysis for iteration.